The Project AWARE Foundation, Manta Trust and WWF International release the world’s first-ever best-practice guide for tourism operators

This World Wildlife Day, March 3, Project AWARE, WWF and The Manta Trust are pleased to release Responsible Shark and Ray Tourism: A Guide to Best Practice, the world’s first-ever guidelines for shark and ray tourism operators. The Guide aims to provide practical, science-based guidance to help tourism operators, NGOs and local communities develop and maintain well managed tourism operations that help conserve shark and ray species, raise awareness for their protection, and benefit local communities.

Overfishing is driving unsustainable exploitation of sharks and rays, with one in four shark and ray species now facing an increased risk of extinction.

Yet across the globe, shark and ray tourism is increasing in popularity. Currently, around 400 well-established tourism operations focus on interacting with species of sharks and rays, and it’s estimated that this number could more than double over the next twenty years, generating over 780 million USD in expenditures around the world.

“Shark- and ray-focused ecotourism has great potential as a conservation strategy,” says Dr. Andy Cornish of the WWF. “If properly designed and managed, it can provide alternative direct and indirect economic benefits to local communities and economies. Yet sadly there’s limited practical guidance out there.”

Industry, researchers, authorities and the nonprofit community largely agree that best-practice guidance is urgently needed to ensure that tourism sites are established and operated in a manner that benefits sharks and rays, and local communities, while also inspiring awe, respect and a greater appreciation of the need to conserve these animals.

“Lack of a best-practice guidance can often leave operators confused about how to assess the impact and improve the sustainability of their operation,” adds Isabel Ender of the Manta Trust. “We sought advice from scientists and the industry to help bridge that gap and deliver a best practice guide – the first of its kind in the world.”

To support operators seeking to commit to best practice, a full suite of free, downloadable tools is available on all the organizations’ websites.

“We’re excited to launch the guidance on this United Nations, World Wildlife Day,” says Ania Budziak, Project AWARE. “Operators now have access to the latest science based guidance and practical, hands on tools like performance scorecards and checklists. We’re looking forward to helping local communities lead the transformation to a responsible shark and ray focused tourism around the world.”

Project AWARE is a global movement of scuba divers protecting our ocean planet – one dive at a time. Focused on the critical issues of Sharks in Peril and Marine Debris, Project AWARE empowers thousands to work together for a clean, healthy and abundant ocean planet. 

World Wildlife Federation is one of the largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable resources is sustainable, and promoting the reduction of pollution and wasteful consumption. 

The Manta Trust takes a multidisciplinary approach to the worldwide conservation of manta rays and their habitat through conducting robust science and research, while raising awareness and providing education to the public and community stakeholders alike.  

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