SeaLife Cameras and DNN Co-sponsor Underwater Photography Demo Events Across the U.S.

The joint venture, entitled “SeaLife Shootout and Demo Event,” will present a series of local dive events and introductions to underwater photography through seminars and, when possible, hands-on underwater sessions.

SeaLife Cameras and Dive News Network (DNN) are co-sponsoring a series of underwater camera demo events all across the country along with a national photo competition. Divers can sign up for classes with participating industry retailers in open-water dives, which will focus on hands-on instruction and techniques to get great underwater photos and videos. This is the perfect opportunity for anyone interested in underwater photography or those looking to improve their photographic skills.

 Organized through SeaLife via its local area representatives, each three-hour session and open water demonstration will be announced and available from local retailers. With a low-cost entry fee (which includes the seminar, demonstrations, and food and beverages), this is an inclusive and affordable way to learn from the experts and is available through SeaLife retailers across the United States.

The photo contest will be open to all photographers and videographers across North America from Jul. 1 through Oct. 1. Winners will receive valuable prizes including tropical dive trips, which will be donated by DNN, SeaLife, and other sponsors. Photos across several categories, using all types of cameras, will be accepted. To enter and view complete contest details, visit

At the close of each event, participants will meet with the dive staff and a SeaLife rep at the dive shop or local venue for food, drinks and the opportunity to win fantastic prizes from local sponsors.

According to DNN publisher Rick Stratton, the partnership is based on an “old school” philosophy that focuses on hands-on learning. “This kind of partnership is not new. Local reps, dive clubs and retailers have been doing them for years; but it isn’t as common now,” he explained. “These days, it is hard to get companies to do demo events, as they are expensive and time consuming. As a result, there have been significantly fewer kinds of demo events. DNN is excited to partner with SeaLife on these events, because they promote an active diving lifestyle and a truly great brand.”

Dive News Network is a network of regional magazines both in print and online, which links consumers and businesses together through media relations and trade shows. It publishes North America Dive News, which highlights diving-related news from Mexico, Canada, the U.S., and shares diving locations across the world.

For ongoing details, visit 

For more than 25 years, SeaLife has created the world’s most popular underwater cameras. Developed in 1993 as a new breed of cameras, SeaLife made it easier and more enjoyable then ever before to take pictures underwater. In 2000, SeaLife pioneered underwater digital imaging with the introduction of its first digital camera that revolutionized the industry. Today, SeaLife offers a wide array of popular underwater digital cameras, as well as underwater camera lighting, strobes and accessories.