by Jill Heinerth
We no longer live in the era of top-down design. Finally the rebreather market has reached a critical mass where consumers have true power to demand features they wish to see integrated into new rebreather designs. As more companies enter the marketplace, competition allows for consumers to open a dialogue with manufacturers. The ultimate survivors will be the companies that understand social media and new shopping paradigms that are completely interwoven through the Internet. Manufacturers that ignore service concerns or technical issues that are bantered around on Facebook, Twitter and forums will do so at their peril.
A while ago, I had the opportunity to dive an early beta version of the new Juergenson Hammerhead Rebreather. There were several technical issues that I felt quite strongly about. After reviewing my lengthy comments and taking them under consideration, Jakub Rehacek from Golem Gear sent a note to let me know they were addressing every single concern I had noted. Kudos to Jakub for being sensitive to the market and listening to his customer base. He’ll be around a long, long time if he keeps that up!
You have a voice too. Speak to the manufacturers. You might be surprised how much they want and need your feedback.
More from Jill at:www.IntoThePlanet.com