(June 17, 2012) — SeaLife, a leader in underwater photographic equipment, announced today that it will launch a new DC1400 Limited Edition Pink camera in September. With attractive pink grip-pad, accents and controls, the DC1400 Limited Edition Pink is more than a stylish and feature-packed digital underwater camera; it’s also designed to help raise money for breast cancer research. For each camera sold, SeaLife will donate $5 to a leading breast-cancer-research charity organization.

Featuring five easy-to-use “Piano Keys,” the DC1400 Limited Edition Pink allows you to take either high-definition 720p video or 14 megapixel high-resolution images of your adventures beneath the seas. Remove its tough underwater housing, and it transforms to a familiar compact point-and-shoot camera to record all of your topside adventures, as well.

Depth tested to 200 feet (60 meters), the DC1400 Limited Edition Pink incorporates a feature-packed, premium high-resolution underwater camera with a new design that redefines simplicity and ease of use. The DC1400 Limited Edition Pink’s five large primary control keys eliminate the confusing button cluster of a traditional camera to provide simple one-handed operation in any environment—even with gloves on.

With it's raised pink-colored rubber bars, the fingertip “Central Command” lever is located in front of the camera’s large shutter button to allow scrolling through various menus. It also controls the 5X optical zoom without releasing your grip from the camera. The Super Macro Auto Focus lens will focus down to within one inch from the subject. The camera’s external polycarbonate body is rubber-armored for handling and shock-protection in all conditions. The pink rubber surface on the camera’s face offers a sure grip, with or without gloved hands.

The DC1400 Limited Edition Pink offers six specially designed underwater modes, making it possible for anyone to take sharp, colorful underwater pictures. Its 1-2-3 graphic on-screen guide takes the guess work out of setting up the camera for great pictures on land or underwater.

Twenty-seven scene modes—from Auto to Shutter or Aperture Priority to Smile Detection to Landscape to Night Scene to Fireworks—provide optimal programming to take perfect images and videos in any condition. In Anti-Shake mode, the DC1400 Limited Edition Pink’s new Optical Image Stabilization CCD-shift technology reduces image blur caused by hand movement on land.

The large 3-inch LCD screen on the DC1400 Limited Edition Pink allows flawless framing and easy on-camera viewing above or below the waterline. A Spy Mode autonomously operates the camera to take a continuous string of images at your custom-preset time intervals, so you can capture the perfect shot of hard-to-photograph subjects.

The DC1400 Limited Edition Pink is guaranteed to be waterproof to a depth of 200 feet. Complete with its rugged housing, it measures just 3.7 X 5.3 X 2.8 inches (HxWxD), and it weighs less than 18 ounces. Its rechargeable lithium battery will power the camera for approximately one hour of continuous HD video—perfect for a two-tank dive—or for in excess of 200 photographs. Spare batteries are available. The camera system includes 20 MB of built-in memory, and an SD/SDHC Card can be added for up to 32 GB of memory.

The SeaLife DC1400 Limited Edition Pink (item # SL720P) will be available in September at a suggested list price of $529.95, including a wrist strap emblazoned with a pink SeaLife logo. With a very limited production of cameras, it is recommended that you contact your local SeaLife dealer to preorder yours. To locate an authorized SeaLife dealer near you, visi twww.sealife-cameras.com/dealer/index.html.

The SeaLife DC1400 Limited Edition Pink will also be available as the DC1400 Pro set with Digital Pro Flash (item # SL725P), and with Digital Pro Flash and Video Light as the DC1400 Pro Duo set (item # SL726P).

For additional information on SeaLife, visit www.sealife-cameras.com, call 800-257-7742, or write to SeaLife, 97 Foster Road, Suite 5, Moorestown, NJ 08057. Visit them on Facebook at www.facebook.com/SeaLifeCameras.

SeaLife DC1400 Limited Edition Pink (SL720P) Specifications:

Image Sensor:                           14 megapixel CCD

Color:                                        24-bit (RGB)

Image Resolution:                      4288x3216, 3264x2448, 2304x1728, 1600x1200, 640x480

Picture File Format:                   JPEG

Movie Resolution:                       HD 720p/30fps, 640x480, 320x240

Video File Format:                     AVI

Lens:                                        5X optical zoom

Lens Aperture:                           f2.8(W) ~ f7.9(T)

Focal Length:                            4.7mm ~ 23.5mm (film equivalent: 26 ~ 130mm)

Focus Type:                              Auto focus 1 in. to infinity

Focus Modes:                           Auto, AF Tracking, Face Detection, Macro, Super Macro, Infinity

Shooting Angle:                         Horizontal FOV (no zoom) Land: 68 degrees; Underwater: 51 degrees

Digital Zoom:                             Record: 5X (25X total); Playback: 4X

Shutter Speed:                          Mechanical Shutter: 1 to 1/2000 sec

Shutter Response:                     Up to 0.3 sec. (Ext. Flash Mode, Infinity focus)

Recycle time:                            3 sec.

ISO:                                          Auto, 64, 100, 200, 400, 800, 1600, 3200

Flash Modes:                            Auto, Force ON, OFF, Red-Eye Reduction, Slow Sync, Pre Flash

Underwater Modes:                    Dive Mode (with UW color correction for diving without external flash), Snorkel Mode (with UW color correction for snorkeling without external flash), Ext Flash Auto Mode (for auto exposure settings with one or two external flashes), Ext Light Mode (for automatic exposure settings when using one or two external photo-video lights), Ext Flash + Light Mode (for auto exposure settings when using external flash and photo/video light combination). Ext Flash Manual Mode (for manual aperture and shutter-speed exposure controls with one or two external flashes).

Land Modes:                                         Program AE, Auto, Shutter Priority, Aperture Priority, Intelligent Scene, Smile Detection, Anti-Shake, Panorama, Skin Soften, De-Blemish, Portrait Man, Portrait Lady, Landscape, Sport, Night Portrait, Night Scene, Candlelight, Fireworks, Text, Sunset, Sunrise, Splash Water, Flow water, Snow, Beach, Pets and Natural Green.

Exposure Adjustment:                Auto, Manual (-2 ~ +2 EV in 1/3 steps) or Ext Flash Manual

White Balance:                          Land: Auto, Manual, Daylight, Cloudy, Incandescent, Fluorescent 1, Fluorescent 2
Underwater: Ext. flash WB, Blue water <25ft./8m, Blue Water > 25ft./8m, Green water <25ft./8m, Green Water >25ft./8m.

Self-Timer:                                 Self Portrait, 2 second, 10 second delay, and 10+2 second (2 pictures)

Shooting Modes:                        SPY Mode, Single Shot, Continuous (3 pics), AEB (bracketing), Album Shot, Continuous Flash, Burst, Pre-Shot, Couple Shot, Burst 30fps

LCD:                                         3-inch color LTPS TFT LCD

Memory:                                   Internal: 20 MB, External: up to 32 GB SD or SDHC card (16GB Class-6 SDHC recommended)

Video Output:                            Yes (NTSC and PAL support)

Audio Output:                            Yes (mono, 1x speaker)

EXIF Format:                             EXIF 2.2

USB:                                        V2.0

Operating Environment:              PC: Windows XP/Vista/7; Mac: OS 10.4 and up

Language Support:                     On-Screen Display: English, German, French, Spanish, Italian, Russian, Dutch, Turkish, Portuguese (Brazil), Chinese (T-C and S-C), Korean
Instruction manual: English (printed), German, French, Spanish, Italian, Dutch (download at www.sealife-cameras.com)

Connector:                                USB, AV, USB AC power adapter

Power:                                      Battery: Lithium rechargeable included (3.7v, 700 mAh)

Battery life:                                Approx. 200 pictures or about 1 hour of video per charge

Certification:                              CE, ROHS, FCC,

Weight:                                     134 grams (4.7 oz.) with battery and SD card

Dimensions:                              2.4" H x 3.8" W x 0.8" D (60mm x 97mm x 19mm)

Accessories:                             Camera pouch, underwater housing with strap, battery, A/C power adaptor, TV cable, USB cable, International adaptors, Flash Link adaptor, Flash diffuser (for on-camera flash), Instruction manual, Cleaning kit and Moisture Muncher drying agent 

Underwater Housing Specifications:

Depth:                                       Individually tested to 200 ft. (60m)

Buoyancy:                                 Positive

Controls:                                   Control buttons for Power, Mode, Shutter, Playback, Menu, Flash, Focus and Zoom

Operating Temp:                        33 to 110 degrees F

Storage Temp:                           -20 to 140 degrees F

O-Ring:                                     Silicone

Lens Port:                                 Optical glass with anti-reflective coating and snap-on ring to adapt accessory lenses

LCD Port:                                  Optical-grade polycarbonate window

Tripod Mount:                            Standard 1/4-20 thread

Lanyard:                                    Padded lanyard with swivel attachment clip

Hardware:                                  304-316 series marine-grade stainless steel hardware

Material:                                    Rubber overmolded polycarbonate housing

Weight:                                     370 grams (13 oz.); 504 grams (17.7 oz.) including camera

Size:                                         3.7" H X 5.3" W X 2.8" D (93mm X 135mm X 71mm)

Warranty:                                  1-year limited